UX Designer | Product Strategist | Creative Director

Who is Parastou Marashi?
I'm a New York-based UX designer, product strategist, and design leader with over 20 years of experience building digital products and user-centered experiences. I help startups, enterprises, and mission-driven organizations turn complex ideas into intuitive, elegant solutions that deliver real value to users.

What services do you offer?
I specialize in:

• UX and Product Design: research, UX strategy, prototyping, UI design, and usability testing

• Product Strategy: roadmap planning, feature prioritization, design systems, and cross-functional team alignment

• Marketing and Growth Design: campaign strategy, conversion optimization, and end-to-end customer experience

• Design Leadership: team mentorship, coaching, and executive-level design thinking

What industries do you work in?
I’ve led projects across fintech, healthcare, cybersecurity, e-commerce, consumer tech, and non-profit sectors. Whether it’s an early-stage MVP or an enterprise redesign, I bring systems thinking, user empathy, and clarity to every engagement.

Are you available for freelance or contract work?
Yes. I’m currently available for select freelance UX design, contract product strategy, and interim design leadership roles. I also offer coaching for product teams and design leaders.

Do you work remotely or in-person?
I’m based in New York City and work with teams globally. I’m available for remote collaboration, hybrid engagements, and occasional on-site workshops or strategy sessions.

Can you audit our product or design team?
Absolutely. I offer UX audits, design team evaluations, and roadmap alignment reviews. If your team is moving fast but missing clarity, I can help reset direction and bring structure to your next phase.

Do you lead workshops or team sessions?
Yes. I run workshops on product discovery, UX research, design prioritization, and stakeholder alignment. I also offer team coaching and 1:1 mentoring for designers and product managers.

What makes your UX approach different?
I bridge strategy and execution. I like to dive deep into how products work, how teams operate, and how users behave. My process is collaborative, research-driven, and rooted in real-world impact.

How do we get started working together?
Reach out via my contact form. Tell me a bit about your product, your goals, or what challenge you’re trying to solve, and I’ll follow up with availability and next steps.

Are you taking on new clients right now?
I’m currently accepting new projects. If you’re looking for an experienced design partner to help shape your product or grow your team, let’s connect.