Hi. I’m Parastou*
Marashi. DesigN + Product LeaD from NYC.
*A Persian name, Pronounced Paris-too
You have a bold vision—let’s craft an experience that brings it to life.
CLIENTS
MY INTENTION FOR CLIENTS is to make the process of design fulfilling for our team, and to make the experiences we design useful, satisfying, and delightful for customers.
Areas of Expertise
Design Research
PROJECT FORMULATION
Product Strategy
UX /
INTERACTION DESIGN
AGILE SOFTWARE DEVELOPMENT
Project Highlights
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Bloomberg Financial Services
Senior User Experience Designer
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Consumer + Marketing Experience
UX Design Lead
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![The arts and culture app]()
Bloomberg Connects - Arts + Culture App
UX Lead
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Wealth Management Tools
Lead UX Designer
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Cybersecurity + Data Telemetry
Product Design Lead
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Ad Buying Platform
UX Design Lead
gain perspective
Projects
An Ad-Buying Platform For the world’s leading media companies (via accenture).
Growth Design + Conversion Funnels for a leading fitness startup.
A pattern Library + Design system for Bloomberg Mobile.
Site Redesign for a LEADING Asset Management fund.
Training tool
for Nike.
UX Design + Research for The GamechangER Sports Statistics product.
Contact me for in-depth case studies
Two people WHO inSPIRED my design philosophy…
In architecture school at Ohio State University, one of my most influential mentors + teachers was Paul Young - an extraordinary leader with deep empathy and a service-oriented mindset. He explained how to design for people, we must first understand their worldview. When we care about the people we design for, design becomes a service.
Another mentor of mine was the chair of my graduate program at NYU, and a revolutionary in tech: Red Burns. She showed us to put people first, collaborate fully, and be fearless in experimentation.
More about me
I’m a UX design leader and product strategist who bridges communication, design, and technology to deliver real-world impact. From discovery to implementation, I’ve launched MVPs and scaled products for some of the most respected companies globally. My expertise spans platforms (iOS, Android, Web), industries (fintech, media, health-tech), and roles—from corporate strategist and contributor to startup player-coach.
As a mentor and former President of Bloomberg’s Toastmasters International, I’ve guided dozens of professionals and shaped the next generation of talent at New York University, SVA, and Columbia University.
Let’s connect on LinkedIn and turn your vision into a transformative experience.
