Hi. I’m Parastou*
Marashi.
DesigN + Product LeaD from NYC.
CLIENTS
MY INTENTION FOR CLIENTS is to make the process of design fulfilling for our team, and to make the experiences we design useful, satisfying, and delightful for customers.
Areas of Expertise
Design Research
PROJECT FORMULATION
Product Strategy
UX /
INTERACTION DESIGN
AGILE SOFTWARE DEVELOPMENT
Project Highlights
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![Multiple electronic devices displaying financial market data, including stocks, indices, and currency exchange rates, on screens with graphs, charts, and alerts.]()
Bloomberg Financial Services
Senior User Experience Designer
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![Screenshot of a mobile app showing pinned vehicles, including a 2023 Audi A4 and a 2023 Audi Q8 Sportback e-tron, with a background of three different silver Audi vehicles parked.]()
Consumer + Marketing Experience
UX Design Lead
-
![The arts and culture app]()
Bloomberg Connects - Arts + Culture App
UX Lead
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![Screenshot of an investment portfolio webpage showing a pie chart, a list of top holdings, and percentage allocations. The page is titled 'NYLI MacKay Strategic Muni Allocation Fund' and includes sections for composition, top holdings, and performance.]()
Wealth Management Tools
Lead UX Designer
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![Dashboard showing PHI landscape summary with total files detected, high, medium, and low risk PHI files, endpoint and stale file counts, risk issues, user risk movements, PHI usage stats, and applications to watch.]()
Cybersecurity + Data Telemetry
Product Design Lead
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![Screenshot of a digital marketing dashboard showing estimated global metrics like CPM, Reach, and Impressions for a new drinks launch in Q2, including graphs and media plans.]()
Ad Buying Platform
UX Design Lead
gain perspective
Projects
An Ad-Buying Platform For the world’s leading media companies (via accenture).
Growth Design + Conversion Funnels for a leading fitness startup.
A pattern Library + Design system for Bloomberg Mobile.
Site Redesign for a LEADING Asset Management fund.
Training tool
for Nike.
UX Design + Research for The GamechangER Sports Statistics product.
Contact me for in-depth case studies
Two people WHO inSPIRED my design philosophy…
In architecture school at Ohio State University, one of my most influential mentors + teachers was Paul Young - an extraordinary leader with deep empathy and a service-oriented mindset. He explained how to design for people, we must first understand their worldview. When we care about the people we design for, design becomes a service.
Another mentor of mine was the chair of my graduate program at NYU, and a revolutionary in tech: Red Burns. She showed us to put people first, collaborate fully, and be fearless in experimentation.
