Case Study: Tausight
Role: Product Design Lead
Security + Real-Time Data Telemetry
Led a team of designers and engineers on the design of a real-time telemetry system for Tausight, a healthcare cybersecurity platform detecting Protected Health Information (PHI).
Spearheaded the product strategy, system design, data design and implementation of this experience for over two years. Collaborated closely with Customer Success, Engineering + ML teams to define the problem, product strategy and to create the best customer experience.
Context: Tausight uses machine learning and natural language processing to automate the detection of risky data in the healthcare.
Case Study: Bloomberg Professional
Role: Senior User Experience Designer
Bloomberg Financial Services
Led interaction design and product strategy for several Bloomberg Community tools on the Bloomberg Terminal. Defined business goals and user success metrics; Investigated market trends; Designed user experience and prototypes; Formed relationships with clients and gathered insights from them. Launched the first MVP (v.0 and v.1) of numerous products, while leading other designers in through product development.
Context: The Bloomberg Terminal generates over 8 billion dollars a year and billions of dollars of transactions take place over the system.
Case Study: OpenAP
Role: User Experience Design Lead
Ad Buying Platform
I led the interaction design and visual design for an ad-buying order management tool. I conducted stakeholder interviews, designed an entirely new 0 to 1 system in 6 weeks, and collaborated with product, design, and engineering to build the product. I led 4 design workshops with all executive stakeholders across the various media companies through the course of 6 weeks.
Context: NBCU, Viacom and Fox joined forces to design a system to sell advertisers TV ad space across Television networks. We built an audience segment builder along with an order management tool to enable advertisers to purchase TV ad space.
Case Study: Consumer + Marketing Expert UX
Role: UX Lead
Consumer Experience +
marketing Expert Experience
We designed an intelligence platform that entices vehicle owners and shoppers to share valuable feedback to enhance their personal user experience. Through the data collected, we simultaneously empower digital marketing teams to make informed decisions and achieve optimal results.
Case Study: New York Life Investment Management
Role: Lead UX Designer
Wealth Management Tools
Led the interaction design and created a design system of patterns and components across the entire financial product experience. Collaborated with product, design, and engineering teams to gather insight and have those insights drive the design iteration. Designed the entire experience across desktop and mobile (mobile first). Also defined the final visual design for many charts.
Context: New York Life Investment Management (NYLIM) manages over 500 billion dollars of assets, and wanted to create a data-rich experience to showcase their financial products and wealth management tools.